Value Creation-Based Pricing
Marketing managers and business professionals that determine the price for their companies’ products and services generally determine pricing based on the cost of the product, rather than on the value that the product or service creates for their clients.
The Value Creation-Based Pricing program from Glomark-Governan teaches how to determine a pricing strategy based on the value that the product, service or solution generates for their clients.
Who should attend? Any professional or manager responsible for determining the pricing of products and services in their enterprise, including but not limited to marketing managers, product managers, business analysts, and pricing strategy managers.