EVC™ is Excellence in Value Creation

Solutions for Transforming and Optimizing the Customer Value Journey

B2B Value Selling Training and Certification Programs

For Sales, Marketing, Channel Partners, and Field Service Organizations

Since 1992 Glomark-Governan has been training sales and service professionals, managers and executives to communicate the ROI and economic value of their products, services and solutions to their customers.


The portfolio of training programs offered to technology and service providers are based on the Excellence in Value Creation (EVC) framework, which has been continuously improved since 1992.


The following programs are designed for sales and service organizations that want to maximize their sales process efficiency and achieve the highest possible closure-rate:

Certified Value Selling Professional (CVSP)
Teaches B2B business development and sales professionals how to determine specific value-oriented tactices for each stage of the sales process, to effectively present the value of their solution to all the buyers in an account; including how to prepare and present a ROI or business case analysis for their clients. Learn more >


Services ROI

Services ROI is for service managers or services sales professionals that need a methodology to present the ROI and economic value of support and professional services to their customers.   Learn more >

EVC Foundation

Teaches sales and service professionals and managers the principles of the Excellence in Value Creation (EVC) framework, to able to interact and speak the language of C-level executives, such as CIOs, COOs and CFOs.  Learn more >