EVC™ is Excellence in Value Creation

Solutions for Transforming and Optimizing the Customer Value Journey

Artificial Intelligence: Implications for Business Strategy

An EVC™ Framework Training & Certification Program

Course Description

Leaders who define and effectively implement strategic and digital initiatives, such as those with artificial intelligence (AI), will position their companies for growth, strategic agility, superior competitiveness, and better resilience. However, while the economic benefits of advanced technologies—such as AI, ML, Big Data, RPA, and IoT—are considerable, in the last few years the number of solutions and technology components available in the market has grown exponentially, creating implications for defining a business strategy and a plan to realize the economic outcomes for the enterprise.   


Strategic initiatives such as those involving AI solutions can only unlock end-to-end strategic value if all managers and professionals in the enterprise learn how to identify, prioritize, quantify, monetize, and measure strategic capabilities and outcomes.


The Artificial Intelligence: Implications for Business Strategy program teaches participants the components and methods of the Excellence in Value Creation (EVC™) Framework from Glomark-Governan, to learn:

  • A proprietary and structured approach to turn a business case into a Business Value Plan (BVP).
  • How to identify, define, quantify, forecast, measure, and monetize the benefits and strategic outcomes of AI, digital solutions, and strategic initiatives.  
  • Important considerations and implications to realize economic outcomes from strategic initiatives, AI, and data solutions.
  • A method to identify and prioritize the areas of the supply chain and of the customer journey that require priority for change or improvement with AI and digital initiatives.
  • A unique Value Causation mapping approach for a portfolio of strategic initiatives.


The lessons include Use Cases with practical examples of AI and infrastructure solutions (i.e., machine learning, advanced analytics, RPA, IoT, data lakes, master data management).


At the center of the Artificial Intelligence: Implications for Business Strategy course are the Strategic Agility, Value Causation, and TBO (Total Benefit of Opportunity) methods from the EVC (Excellence in Value Creation) Framework from Glomark-Governan. EVC is the world’s most advanced and effective value management approach.

Who is this course for?

  • All leaders, managers, and professionals in all business areas of the enterprise involved in strategic initiatives and digital transformation.
  • Individuals that need to assess, quantify, and monetize the value of strategic initiatives, including AI and digital solutions.
  • Anyone involved in strategic planning, project and portfolio management, innovation, product management, and business transformation.
  • Professionals and departments leaders in all areas of the supply chain and all shared services that manage a budget.
  • All c-level executives, including CEOs, COOs, CMOs, CIOs, CSOs, CFOs, and CXOs.

What are the course contents?

  • An introduction to the EVC Framework for Excellence in Value Creation.
  • How to define a winning business strategy for a strategic initiative, such as with AI solutions.
  • Risk and implications when defining an AI-powered business strategy or business case.
  • Identifying areas of the supply chain, shared services, and customer journey that need priority for change and improvement with agile assets, using AI use cases.
  • Mapping a business value strategy and plan—including the layers of technology and business components—to create and sustain strategic capabilities and the expected business outcomes.
  • Identification, quantification, monetization, and measurement of the benefits and outcomes from strategic and digital initiatives.

What else will I achieve?

  • Understand the operational and strategic business capabilities provided by AI solutions, including Advanced Analytics, Machine Learning, Deep, Robotic Process Automation, and Internet-of-Things.
  • Learn a practical Value Causation method to assess the impact and uncertainty of AI on the business strategy.
  • How to define a winning and executable strategy to increase the likelihood that AI solutions enable strategic and economic outcomes.
  • Know how to map an AI value creation strategy that optimizes the customer value journey and supply chain.
  • How AI capabilities help the enterprise retain and obtain customers, to increase the enterprise revenue.
  • Learn how to measure and monetize the outcomes from AI-based initiatives.
  • Understand how AI can enable your organization to beat your competitors and become a market leader.
  • Understand the infrastructure requirements to achieve the best strategic value from AI.

Key Features

  • Powered by the EVC™ Framework for Excellence in Value Creation
  • Practical Uses Cases based on AI, digital capabilities, and strategic initiatives.
  • 16 hours (two full days or four half-day sessions)
  • On-site or virtual course with a live expert trainer
  • Official EVC Architect or PVMP certification exam (optional, and included in the cost)
  • Official accredited student material and EVC BoK
  • Course completion diploma
  • Participant Cost: $1,300

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